Made in Italy
Every Horomia product is made in Italy, blending creativity, research, and unmistakable Italian style.
About Us
🌿 Vision
To be recognized as the leading brand for laundry and home fragrance care, transforming every home into a place of well-being and freshness.
Through Horomia, DEOLAB S.r.l. aims to bring innovation and quality into homes around the world, enhancing customers’ everyday experiences with products that combine effectiveness, sustainability, and olfactory design.
✨ Mission
Our mission is to develop and offer innovative, high-quality products for laundry and home fragrance under the Horomia brand, creating scents that make every living space pleasant and welcoming.
Through the careful selection of ingredients and a sustainable approach to resource management, we are committed to ensuring the well-being and satisfaction of our customers while maintaining the highest standards of excellence and environmental responsibility throughout every stage of our production process.
Born to scent your days
Horomia – Our Story
Founded in 2015 as a brand dedicated to specialty stores, Horomia was created by Antonella Costa and Silvio Anesa.
The story of Horomia is deeply connected to the couple’s shared love for fragrances. Thanks to the brand’s distinctive olfactory style, Horomia quickly gained recognition throughout Italy — standing out in a new and still unexplored market segment previously dominated by large-scale retail brands.
In 2018, Horolux was born — Horomia’s luxury laundry fragrance. Designed to create a perfect balance between elegance and modernity, Horolux embodies years of research and passion, blending precious raw materials with scents inspired by distant lands.
By 2019, Horomia had established itself as the best-performing and most intense laundry fragrance on the market.
In 2021, we expanded our range to include home fragrances, launching our line of reed diffusers designed to scent and beautify every living space.
Then, in 2023, we introduced our first sustainable laundry fragrance, reflecting our ongoing commitment to environmental responsibility — made with eco-friendly ingredients and low-impact production processes.
Nel 2023, abbiamo ampliato la nostra gamma con la creazione di un profuma bucato sostenibile. Questo nuovo prodotto riflette il nostro impegno verso una maggiore attenzione all’ambiente. Utilizzando ingredienti ecologici e processi di produzione a basso impatto ambientale.
OUR CONCEPT
Unique and sophisticated essences and fragrances
From the meeting of creativity and passion come fragrances that blend elegance and personality. Every Horomia essence is a unique olfactory experience, leaving an unforgettable impression.
